Here's a story you might recognize.
The office internet contract is up for renewal. Or the phone system just hit end of life. Somebody on your team, probably you, types the problem into a search bar. Within a day, your inbox is full of salespeople. Every "free consultation" turns into a pitch. Every "advisor" only gets paid if you buy what they're selling. Eventually you pick whoever seemed the least pushy, sign a three-year contract, and hope for the best.
If your company has somewhere between 20 and 500 people, there's no procurement department to take this off your plate. It's just you, sorting it out on top of your actual job.
We think you deserve someone in your corner. So today, we're introducing Sync.
Sync is independent and impartial. He only wins when you do.
What is Sync, exactly?
Sync is an AI agent who works as your technology broker. A broker, in plain terms, is someone who sits on your side of the table: they know the market, gather the options, and negotiate the deal. And they're paid by suppliers, not by you.
The "AI agent" part means Sync doesn't just answer questions. He does the work. Hand him a problem, like "our internet bill feels way too high" or "we got a letter saying our phone lines are going away," and he researches it, compares real options across the market, and comes back with a recommendation you can actually act on.
Just as important is what Sync isn't. He's not a chatbot bolted onto a lead form. He's not a marketplace that ranks whoever paid for the top spot. And he'll never push a product to hit a quota. He advises first, and sometimes the best advice is "keep what you have" or "skip that product entirely." An advisor who can't tell you no isn't really an advisor.
How Sync stays honest: he never makes up pricing. Every number comes from a real supplier quote. A human broker reviews every recommendation before it reaches you. His catalog is 300+ vetted suppliers, sourced through one of the largest technology services distributors in North America. And you never get a bill, because suppliers pay CHNLSYNC when a deal closes.
How working with Sync actually works
There's no demo gauntlet and no discovery-call maze. You start by telling Sync what's wrong, in your own words. From there, four things happen:
- You send a brief. Plain English is fine: "our PBX is ancient," "this renewal feels expensive," "we got a copper retirement notice." That's all Sync needs to get started. We aim to turn a full brief around within 72 hours.
- He sources the market. Sync researches your problem across 300+ vetted suppliers and builds a short list that fits your locations, your stack, and your budget, not whoever calls back first.
- He negotiates. He gathers real quotes, compares them side by side, and pushes on price and terms. A human broker reviews everything before it reaches you.
- He sticks around. After you sign, Sync keeps watching the account: contracts, renewals, escalations. Nothing sneaks up on you at month 35 of a 36-month term.
And the part people ask about most: it really does cost you nothing. Brokers have worked this way for decades. Suppliers pay a commission when a deal closes, and it doesn't come out of your price. We just think you should hear that out loud instead of finding it in the fine print.
One brief. 300+ suppliers. No cost to you, ever.
Who Sync is built for
Sync is built for businesses with 20 to 500 employees: big enough to run real infrastructure, not big enough to staff a procurement team.
Maybe that's you: the IT manager wearing five hats. The operator with twelve locations and a different carrier headache at every one. The office manager who inherited "the phone project." The founder signing a contract between meetings and hoping it's fine. If technology decisions land on your desk on top of your actual job, Sync was built for you.
Where Sync is headed
Everything above ships today: you work with Sync through a brief, and a human broker signs off on every recommendation. Here's what we're building next. We want to be clear that this is a roadmap, not a feature list.
Next up is chatting with Sync directly. A conversation instead of a form: you describe the problem in your own words, and Sync asks the right follow-up questions and scopes the case in real time.
How to get early access
Sync is in closed beta, and seats open up a few teams at a time. Applying takes about two minutes: tell us who you are and what Sync should take off your plate first. That becomes the very first brief he works on when your seat opens.
Every application lands in our founder's inbox and gets a personal read. You'll hear back within a day or two, from a person, not a drip sequence.